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Online Branding

Online branding is all about validation. Validation has the most value when it comes from the third party not a company itself.

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Stanford & Reed-Online Branding

Stanford & Reed is a strategy driven online branding agency. We specialize in helping organizations and businesses to create a strong online brand that increases chances of being chosen as a vendor, employer or business partner. 

Online Branding is all about validation. Validation has the most value when it comes from a third party, not a company itself. It’s not just about being findable on the internet; the validation aspect has the most profound impact on buyers’ decisions.  That’s where Stanford & Reed comes to play. We assist companies with creating strong validation process that increases relevance, influence and value. 

Impact of internet on decision making process

Internet technologies profoundly changed the way people make decisions. While selling to customers is separate subject, selling to B2B or looking for talent has many similarities. In both cases the potential candidate is facing a complex decision making process.

Every decision making process is different; however, there are three commonly shared  stages:

  • Awareness
  • Discovery
  • Validation

In each of these stages, people use the internet technology to help them make the informed decision. The most important impact of the internet on the decision making process is that people prefer self-service until they are ready to make a commitment.  

Buyers go through three stages before they buy. The amount of time taken in each stage varies greatly with the individual and the situation.  Read more about awareness, discovery and validation stage. 

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